Commercial advertising is a genre that appeals to a wide range of people. Despite the fact that all advertisements belong to the same genre, the author may employ a range of tactics based on the objective of the commercial and the audience he or she wishes to reach. For example, an advertiser may use the celebrity technique and have a celebrity appear in the commercial. This demonstrates to the public that a company must be genuine if a well-known person can represent it. Some successful examples where the celebrities has endorsed brands are:
Rihanna’s Celebrity Endorsement of Puma
Sofia Vergara’s Celebrity Endorsement of P&G
Justin Bieber’s Celebrity Endorsement of Calvin Klein
Ellen DeGeneres’ Celebrity Endorsement of Covergirl
Many celebrities have helped various companies or brands in gaining the attention of a large number of customers and increasing market share. As a result, businesses spend a lot of money to develop their brand image through celebrity endorsements. When a well-known personality promotes a brand or product, it helps to improve sales volume, resulting in a win-win situation for both the firm and the celebrity.
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